Business of the 21st century is based on relationships
But do your salespeople know what a relationship really is?
Based on our audit observations, we came to a conclusion that salespeople spend most of the meetings talking about benefits of their product or service, listening about client’s “honest” willingness to cooperate, and patting one another on the shoulders, over and over.
Eventually, most of these meetings are wasted in practice.
We support change of habits in sales departments, which sales reps:
- Were struggling to distinguish themselves from their competition’s representatives
- Lack ideas to build rapport based on competitive advantage
- Maintain relationships based on price
